Sports Marketing: Shiny & Loud, Please.

The success of any Olympic Games is said to be inversely related to the popularity of its official mascot (“awesome games, but what’s with the scary plush toys?). Hence, we can expect London’s 2012 Games to be a rollicking success. Get ready for…

Wenlock & Mandeville: London '12 Calling

A recent article in “Fast Company” takes an entertaining look at hits and head-scratchers.

Meanwhile, Coca-Cola’s taken on its largest-ever global campaign around World Cup. Vuvuzelas, the noisy plastic horns that join to sound like a swarm of Killer Bees, feature prominently, along with a peace sign and a Rolling Stones-ish, Peter Max-ish mouth. Better yet, the map of Africa which accompanies the exploding burst of football elements, can be tailored to each participating nations’ colors… an over-arching identity that allows for a national twist, via Coke’s own Design Machine, a software program that allows for local tweaking of a global program.

Clash of visual flavors, yet oddly satisfying: like Coca-Cola...

Consistency, efficiency, brand integrity, impact – nicely done, Coke. Read more at Fast Company.

World Cup: Thrills and Heartbreak… and Mystery

Can You Spot North Korea's Fan?

Thrills: The news from every country about upcoming World Cup competition is the best way to appreciate the drama, pride and oddities of each team and their fan base. It’s not often that we, as a global village, get to mix it up in a shared world event. I read the news from Global Post, an online source with daily contributions from more than 65 correspondents in nearly 50 countries, on all topics that matter to our Global Village. Like Soccer/Football!

Heartbreak: Ivory Coast striker Didier Drogba broke his arm this week in a friendly vs. Japan. Can the 32-year-old Chelsea striker get patched and sewn up quickly enough? He was whisked from the pitch directly to Sweden, where, we hope, medical miracles will happen in time.

Mystery: The global hype machine has overlooked one country, it appears. Where is the Coca-Cola merchandising deal for North Korea? News out of Pyongyang indicates the North Korean National Team is importing a “fans volunteer army” to cheer them on, comprised of Chinese entertainers. And, nobody knows if they’ve lined up an official jersey yet. Will they hit the pitch wearing tie-dyed Tees, stenciled with a sanctioned image of Dear Leader?

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