TechAmerica San Diego’s 2011 Trends and Forecasts

Hanson Marketing co-hosted the kickoff session for TechAmerica San Diego’s Marketing and Sales Roundtable this week. Participants got to witness the San Diego debut of TechAmerica Foundation’s CyberCities Report, and were treated to an informative market trend report, courtesy of UPS.

Paul Weddle, Director of High-Tech Sector Enterprise Sales for UPS, was guest speaker. Kevin Carroll, Regional Director for TechAmerica presented the CyberCities Report, a concise summary of research into tech sector growth around the nation, in terms of jobs, salaries, and new business activity.

Takeaways from Paul’s talk:
China’s economic growth plan includes strong incentives to move ODM operations to its growing inland metropolises… feeds the nation’s employment engine, and seeds regional economic development. I’d also watch how China builds up its aviation and rail infrastructure, to enable and accommodate this distribution of the nation’s manufacturing sector wealth.

E-waste laws in the US now exist in 23 states, signalling mandatory recycling fees upon purchase of goods, but also a sign of growth for a new service sector: outsourced recycling operations.

SaaS solutions are driving corporate IT spending levels back to pre-2010 levels; 70% of CIOs polled expect to adopt some form of Cloud Computing solutions. That’s great news for providers of professional services and consulting. Again, outsourcing potential.

Logistics = opportunity for innovation. As a customer service differentiator, a driver for cost savings and improved efficiency, and as a competitive advantage. A topic near and dear to UPS’s heart… in fact, their new tagline says “we (heart) logistics”.

The event is the first of six which will be hosted by the Marketing and Sales Roundtable, with topics ranging from “Cold Calls No More…” to “Power Up Mobile Marketing” to “Sales on Steroids”. They’re great events for brushing up on skills and exchanging bright ideas with other, area tech pros.

Follow TechAmerica San Diego Marketing and Sales Roundtable on LinkedIn.

Map Out Marketing & Sales Wins in 2011

This Thursday, November 18 TechAmerica San Diego Marketing and Sales Roundtable gives area tech professionals insight into successful technology marketing and sales for 2011. Our panel of professionals can guide you toward success, and around obstacles, to ensure market wins in tough times.

If you’re a member of TechAmerica (formerly AeA), the event is FREE. If you’re a future member, you pay only $20… half the normal fee. That’s TechAmerica’s annual end-of-year treat!

You may already know our 4 panelists, all well-established in the San Diego technology community:

Jeri Egbert, Director of Corporate Marketing for PacketVideo

Emily Porter, VP at Formula PR

Cat Virca, Partner at Panoptix Events

Mike Sick, Owner of Sick Performance Concepts

Learn more, then sign up here!

I hope you can join us.

Successful Channel Leadership in 2011

Hanson Marketing is actively involved in San Diego’s tech marketing and sales circle. I’m co-chair of the Marketing & Sales Roundtable for TechAmerica San Diego, and here’s what’s cooking for our next event.

“How Leading Tech Marketers Foresee Product Trends, Gain Insight, and Find Revenue: A panel discussion on forming a successful 2011 marketing mix.”

– Revenue-Friendly Product Management: On Task, On Time, On Target
– Integrated Public Relations: Sway Influencers, Accelerate Sales Cycles
– Relevant Marketing Communications: Partner-friendly Resources Win Mindshare
– ROI-Savvy Global Event Strategies: Gain Face Time… Worldwide!

Those four pieces of the pie sum up what it takes to win market share in the technology field. Stay tuned for more news, or better yet, contact me at to register for the event!

Rev Up Your Sales Machine: San Diego Event Coming

For San Diego-area readers: I co-chair the Marketing & Sales Roundtable for TechAmerica San Diego, and we’re planning a breakfast event for Thursday, Sept. 16 that you may like.

Many compensation plans simply don’t produce the desired sales behaviors or results, leading to millions of dollars of unrealized sales. Distinguished panelists have Sales and HR VP backgrounds in direct, channel, key account and inside sales.

Leave a reply here or e-mail me ( and I’ll send you the event link. Hope you can join us!

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