Successful Channel Leadership in 2011

Hanson Marketing is actively involved in San Diego’s tech marketing and sales circle. I’m co-chair of the Marketing & Sales Roundtable for TechAmerica San Diego, and here’s what’s cooking for our next event.

“How Leading Tech Marketers Foresee Product Trends, Gain Insight, and Find Revenue: A panel discussion on forming a successful 2011 marketing mix.”

– Revenue-Friendly Product Management: On Task, On Time, On Target
– Integrated Public Relations: Sway Influencers, Accelerate Sales Cycles
– Relevant Marketing Communications: Partner-friendly Resources Win Mindshare
– ROI-Savvy Global Event Strategies: Gain Face Time… Worldwide!

Those four pieces of the pie sum up what it takes to win market share in the technology field. Stay tuned for more news, or better yet, contact me at to register for the event!

Rev Up Your Sales Machine: San Diego Event Coming

For San Diego-area readers: I co-chair the Marketing & Sales Roundtable for TechAmerica San Diego, and we’re planning a breakfast event for Thursday, Sept. 16 that you may like.

Many compensation plans simply don’t produce the desired sales behaviors or results, leading to millions of dollars of unrealized sales. Distinguished panelists have Sales and HR VP backgrounds in direct, channel, key account and inside sales.

Leave a reply here or e-mail me ( and I’ll send you the event link. Hope you can join us!

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