Among the many online and automated forms of communicating with channel partners recommended by Hanson Marketing — all of which are intended to ENHANCE and not REPLACE person-to-person contact, right class? — two are particular favorites. We prefer them for their quick and responsive handling and speed (just like your favorite sports car)
NING: Huh? NING is your very own social networking site… like a custom Facebook. This nifty social marketing tool became part of my channel marketing toolkit when our hard-working PR agency pitched it… and at a price tag of FREE, I have expanded its function by inviting channel resellers to join. What is it? Take a look here.
Constant Contact: Back when dinosaurs roamed Earth, my weekly outbound correspondence was via automated fax transmissions. All the news fit to print on one, black and white, curly piece of paper. Now, Constant Contact and similar solutions unleash a can of powerful, quasi-personal communications tools. A channel leader can reach all or parts of his active partner roster, with rich visuals, polls, and calls to action. A good reseller becomes a great one, when armed with industry- and product-specific info, and a brief, valuable newsletter does the job.
Tip: Think of what you’d say to the channel partner if you had 5 minutes, face-to-face… then put it in writing and send it!