MSP and VAR Channels Seek Slice of the Cloud

This month, MSP and VAR channel experts are tuning in to news and events from Microsoft and Ingram Micro, as both define latest Cloud solutions and the roles their trusted partners will play in deploying each.

Microsoft’s running an online ad campaign titled Cloudcycle: A Hybrid Model, illustrating with vivid clarity the features and benefits and key concepts of cloud solutions.  They’re readying for a 28 June Cloud Suite launch, and a worldwide partner conference next month in Los Angeles.

Ingram Micro just wrapped up a partner summit in Phoenix, wherein they presented tools and programs to MSP and VAR partners.

The questions for MSPs and VARs for both companies surround how much freedom they will have in packaging and billing these partners’ strong new programs, and how much of the profits they can claim vs. share. Even though channel partnerships are now the largest revenue growth source for technology providers, when it comes to sharing the Cloud isn’t always Open Skies.

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