Hanson Marketing forms specialized channels for makers of various goods and services, that link them to customers worldwide. Each time we dig into a new project, we find that no matter how we slice and dice the desired customer demographics, there exist e-commerce websites that cater to them. Whether the targeted customer is an avid RVer who hits the road with Good Sam Club card intact, a government purchasing officer buying IT equipment on contract, or a frequent flier, these online shoppers are introduced to e-commerce sites by the organization they have in common, sites that enable them to shop as usual while rewarding them with points or discounts or rebates.
My mom used to collect S & H Green Stamps with every transaction at the gas station and grocery store. Licking the stamps and filling up the pages was a fun chore for me, despite green tongue and sticky hands. Once I filled in the books, she would visit the local Green Stamp storefront to swap them for merchandise. What a satisfied feeling you get from earning points and free merchandise for being a loyal customer.
Collecting and redeeming trading stamps has evolved to online shopping malls, frequented by like-minded loyal members. Such online malls are powered by affiliate marketers, which collect and publish various loyalty sites; and by such service providers as Google Affiliate Network. These enabling services extend the reach of even the smallest manufacturer by connecting them with millions of loyalty shoppers, routing buyer to seller and collecting transaction fees.
So, if you’re a retailer, a dealer, or even a manufacturer of goods that sell particularly well among like-minded consumers – professional or leisure – then take notice of loyalty shopping sites, and talk to those enabling service providers who can accelerate that link. Their negotiated discounts are a bargain, with fees based solely on sales; and their marketing programs are as focused and timely as you’d expect from any online campaign. Word of mouth recommendations fly further and faster, too.
And what of Green Stamps? Sperry & Hutchinson, the people who invented rewards currency, brought them into this century as S&H greenpoints, a site launched in 2000. And, while they no longer operate neighborhood redemption stores, loyal S & H members still get the same thrill as they got when turning in a book full of stamps, by redeeming points online.