Too Hot To Handle? Marketing New Kitchen Products

Got it Hot-n-Ready to Eat? Keep it Hot-n-Tidy on the Go!

Hanson Marketing was hired by an energetic and inspiring inventor named Dave Dunican, Senior whose great new idea on how to safely, cleanly transport pots of hot food shows all the signs of being the next “must-have” kitchen item. Dave needed guidance on defining the brand, shaping retail price strategies, positioning the product in a crowded, competitive market; approaching potential celebrity endorsers; and targeting class-of-trade reseller partners plus specialty markets such as the tailgater/sports enthusiast sub-culture (yes, straps are available with custom-logo imprint of your favorite team!) and the catering crowd.

After just four months, the product is online and for sale, while Dave is taking the show on the road, negotiating tie-ins with compatible manufacturers such as CorningWare.

We were fortunate in that Dave brought his experience gained in a career at Hasbro Toys to the table, so we breezed through the product certification, manufacturing, testing, and shipping cycles while securing very favorable pricing throughout.

Here’s the result of our work! Hot-n-Tidy’s website is here; hey, order some while you’re at it!

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