Google, China, Censorship & e-Commerce

In a recent post on Forbes.com, Andy Greenberg presented a timely and thorough explanation of all that’s at stake for the world’s largest online commerce engine, in the world’s largest country… much at stake for international business strategists who are advising their clients to enter China and tap the fast-growing middle-class consumer sector.

The U.S. government, advocating on Google’s behalf, is moving forward with a sound strategy: “…It is also becoming increasingly apparent that censorship has implications for trade between nations. A Google official in 2010 pointed out that free trade principles should clearly apply to the Internet…”

Who better to support in the fight for free and open trade than Google, who’s enabling businesses of all sizes and locations to build and sustain a global trade strategy?

Read more here: http://blogs.forbes.com/andygreenberg/2010/11/18/congress-commission-echoes-google-chinas-censorship-is-trade-barrier/?boxes=Homepagechannels

Most Successful Imports to China? Finished Goods

Most successful, yes … but certainly harder to attain, as a great deal of imports to the country are raw materials or components. A notably successful import strategy to China includes finished consumer packaged goods, specialty/gourmet foods, household wares and — here’s a long shot — apparel. Or, value-add goods such as specialty components for the automotive, maritime, or heavy equipment manufacturing sectors.

Systems and process control hardware and software, and the professional services they require, are also primo targets for companies around the world that wish to open up new markets in China. Same goes for pharmaceuticals, construction equipment, mass transit systems, civil engineering, architectural and urban planning services, agricultural goods and processing equipment, IT services.

Whether for an industrial product or service, or a popular consumer item, the rules of brand management apply: Brand equity must convey a “made only here” image that captures the attention of customers and consumers in China who value quality and durability.

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