Hispanic Population Influences Channel Strategies

Mexicans are the largest Hispanic group nationwide and in 40 states, according to data released from the US Census Bureau. Between 2000 and 2010, the Hispanic population grew by 43 percent, or four times the nation’s 9.7 percent growth rate.

This brings up three points to consider when evaluating and forming your sales and marketing channel strategies:

Use local talent. Bring on specialist brokers, PR agencies, and retailers with proven success in reaching and selling to Hispanic consumers. Pay special note to your current strategies in the nation’s five largest metro areas… espcially in Midwest US cities. How well do your retailers and advertising providers reach Hispanic households?
Value family ties. Multi-generational and extended family ties are strong in Hispanic communities nationwide. Your value propositions and outbound marketing themes should encourage word-of-mouth referrals, family plans (think Verizon Wireless) and “trusted source” status to gain business from three generations, from abuelos to niƱos.
Think North American. If you’re realizing sales gains in the US Hispanic sector, know that here’s a fast-growing market in Mexico, too. Work up a channel strategy that will cover key areas there, to complement what’s working in the US. Head to www.trade.gov and get in touch with your local Export Assistance Center for a quick and easy evaluation; they’ll even help introduce you to best partners in Mexico and other countries.

Read all about it here.

U.S. Census Bureau Delivers the Goods

The U.S. Census Bureau released population totals and demographic statistics for all 50 states, Puerto Rico, and the District of Columbia … ahead of schedule and well under budget. Under-promise and over-deliver… they think like a sales guy!

Next up, in April, a more thinly sliced data on metropolitan area and regional characteristics, and Native American (Alaskan and Hawaiian, too) areas. Legislative realignment then follows.

The five most populous counties are Los Angeles, Cook (Chicago), Harris (Houston), Maricopa (Phoenix) and San Diego. And the 5 top cities? New York, Los Angeles, Chicago, Houston, Philadelphia. (Chicago’s population has shrunk by 7% since 2000, Philadelphia’s leveled out, while others have all grown)

Find fast facts here, and plot your business’ US expansion.

2010 US Census Data: Essential Business Planning Tools

More than ever, US census data is easier to use in business forecasting… whether deciding where to place a new retail outlet, or how many sales reps to hire in a given state. Its interactive, graphical format makes the 2010 Census the sales analyst’s best friend.

Click here to see what’s already online for use, at no cost, right now. I appreciate how they’re rolling out data summaries as they’re ready, vs. waiting for the big “mack-daddy-50-states-in-one” format.

The US Census: it’s not just for politics!

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