Sales Channel Communication Tools

Among the many online and automated forms of communicating with channel partners recommended by Hanson Marketing — all of which are intended to ENHANCE and not REPLACE person-to-person contact, right class? — two are particular favorites. We prefer them for their quick and responsive handling and speed (just like your favorite sports car)

NING: Huh? NING is your very own social networking site… like a custom Facebook. This nifty social marketing tool became part of my channel marketing toolkit when our hard-working PR agency pitched it… and at a price tag of FREE, I have expanded its function by inviting channel resellers to join. What is it? Take a look here.

Constant Contact: Back when dinosaurs roamed Earth, my weekly outbound correspondence was via automated fax transmissions. All the news fit to print on one, black and white, curly piece of paper. Now, Constant Contact and similar solutions unleash a can of powerful, quasi-personal communications tools. A channel leader can reach all or parts of his active partner roster, with rich visuals, polls, and calls to action. A good reseller becomes a great one, when armed with industry- and product-specific info, and a brief, valuable newsletter does the job.

Tip: Think of what you’d say to the channel partner if you had 5 minutes, face-to-face… then put it in writing and send it!

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2011’s Disruptive Business Trends

Happy New Year from Hanson Marketing!

Entrepreneur magazine carried an excellent “look ahead” article in December that identified 10 disruptive business trends coming in 2011. It’s a fun article to help kick-start your 2011 business planning. Take note:

Boomers’ influence is growing along with their population … 76 million and counting. Where and how they shop, work and live signals new revenue streams for everyone from architects to retail developers.

Home fitness is counted among the disruptive, too, with sales growth coming via, among other outlets, direct response TV (DRTV). “As people continue to spend cautiously, working out at home becomes more popular, too. The quality and variety of options has improved greatly in recent years, he says. “As Seen on TV” products are leading this explosion–home fitness was the top-selling infomercial category in 2010…”

Read more.

Map Out Marketing & Sales Wins in 2011

This Thursday, November 18 TechAmerica San Diego Marketing and Sales Roundtable gives area tech professionals insight into successful technology marketing and sales for 2011. Our panel of professionals can guide you toward success, and around obstacles, to ensure market wins in tough times.

If you’re a member of TechAmerica (formerly AeA), the event is FREE. If you’re a future member, you pay only $20… half the normal fee. That’s TechAmerica’s annual end-of-year treat!

You may already know our 4 panelists, all well-established in the San Diego technology community:

Jeri Egbert, Director of Corporate Marketing for PacketVideo

Emily Porter, VP at Formula PR

Cat Virca, Partner at Panoptix Events

Mike Sick, Owner of Sick Performance Concepts

Learn more, then sign up here!

I hope you can join us.

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