Cybersecurity: Next Challenge For Electric Cars

Car Jack-Jacking: Cybersecurity Is The Next Challenge For Electric Vehicles | Fast Company.

Wow, glad the author wrote about this key security issue for new electric car industry. As with any electronically controlled device, consider the implications to car owner and the power grid provider of cyber car jacking.  Sets up security issues that extend beyond the simple, personal transaction of juicing up the tank.

While these new cars are capturing the imagination of drivers, many are wary about the reliability of an electric car (will I be stranded roadside, waving a plug and begging for a mobile charge?), while mulling over costs vs. benefits (how high will my household electricity bill rise?). Now, along comes this elephant in the room. A sure challenge for electric car brand marketeers.

Big, smart providers such as RSA and Cisco have already jumped into the electric vehicle field with new products. Will keep an eye on this new tech movement.

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U.S. Patent & Trademark Office Issues 8 Millionth Patent

U.S. Patent and Trademark Office Issues its 8 Millionth Patent | Department of Commerce.

How cool. See also that it took 75 years for the USPTO to issue its one millionth patent, in 1911; yet just six years to go from number 7 million to today’s milestone.

A shout out to the company who earned this esteemed milestone number: a California company named Second Sight Medical Products, Inc.

US innovation is top dog, and attracts the world’s smartest sorts to our shores.

Gee Whiz Job: Google Voice Hunter

On a quest for 300 languages, this lucky technologist travels the globe collecting spoken language by local natives.

Linne Ha taps local Google users around the world and hands out Android smartphones loaded with a specially designed speech-gathering app. Local Google users share them with members of their communities, family and friends to amass a collection of recorded conversations.

More: Meet Google’s Voice Hunter On A Quest For 300 Languages | Fast Company.

Chinese chopsticks … Made In Georgia!

The state of Georgia’s bountiful forests of soft wood trees contain yield raw materials that one entrepreneur is using to tilt the trade deficit to our advantage.

I doubt that whittling disposable chopsticks is the best use of these natural resources, since synthetic alternatives abound. But give credit to this company and its community for building jobs, fulfilling a global demand for basic products, and adding to the local tax rolls. Everything grows fast in those hot Georgia summers, even exports!

Read more: Chinese chopsticks — Made In Georgia! | 11alive.com

Sales Strategies for Cloud Storage Services

Cloud Solutions Sales Pros: don’t miss this Wednesday’s virtual gathering to hear latest trends and opportunities in selling Cloud-based selling strategies. The Talkin’ Cloud team has their ear to the rail on this topic.  Event is online, Wednesday 10 August. More: You’re Invited: Sales Strategies for Cloud Storage Services | TalkinCloud.

Gateway California Speaking Engagement

West Coasters: I’ll be speaking at the annual Gateway California in South San Francisco October 26, on Forming Valuable International Business Relationships.

Gateway California is a concise, one-day export/import forum, perfect for West Coast international business experts. Venue is a stone’s throw from SFO, too… an easy fly-in event for your team and you.

About the event. Learn more, register, and save the date!

Tom Hanson bio.

Free Trade Agreements: Compromise Leading to Passage

Senate leaders reach agreement on Colombia, South Korea, Panama trade deals – 2chambers – The Washington Post.

Looks like compromise is underway to soften ratification of three, vital Free Trade Agreements for the US. A tie-in that will preserve the Trade Adjustment Assistance (TAA) program to provide aid and retraining to workers who have lost their jobs due to outsourcing brought about by FTA activity.

Last month, the European Union ratified its FTA with South Korea. Even though the US lost its “first in, best dressed” place in line, once this and other two FTAs (Panama, Colombia) are enacted our nation’s brands and innovation will attract new customers through reduced and eliminated tariffs and quotas.  Industry growth numbers will spike, jobs will be secured, and local and regional tax coffers will fill.

 

Export Your “Made In USA” Brand

Hanson Marketing is a member of the San Diego & Imperial District Export Council, and today we gathered at the World Trade Center San Diego to meet Mr. Suresh Kumar, Director General of the US & Foreign Commercial Service. His talk brought us up to date on the National Export Initiative and ways in which the federal government is enabling growth, through such programs as committing 3% of US GDP to R & D tax incentives.

His background in consumer marketing shone through, as Mr. Kumar likened the US’ 1400+ commercial service officers to the “Distribution” pillar that must be solidly in place before US exporters begin meaningful promotions.  These officers are truly commercial diplomats, but they think and act like startup entrepreneurs and hold to the 4Ps of marketing and sales management.

Mr. Kumar presented Export Achievement Awards to area companies and to World Trade Center San Diego. The region’s expertise in water technology and maritime systems infrastructure is evident. (Hanson Marketing is proud that client Hawaii Kai Corporation won the same award, due in part to the global channel strategy we formed for the company)

Made In the USA is still the world’s #1 brand cachet, according to Mr. Kumar; and a Designed In California tag signals world-leading innovation.

Learn more: National Export Initiative, US & Foreign Commercial Service. Bellamare, The Maritime Alliance and The Security Network.

Gaming for Fitness: Products Span Retailer Aisles

The latest issue of Vision, the Consumer Electronics Assocation’s excellent trade publication features Gaming for Health.  The video gaming industry is feeding new technology and ergonomic interfaces to keep people of all ages fit, alert, and helping them to recover and rehabilitate.

“Exergaming” extends into all age groups and global selling regions. Foundations and university research sites also advance the use of exergames to help better understand health risks and behaviors.

At VQ ActionCare, we’re expanding our retail channel partnerships for sales of a low-impact, seated exercise and rehabilitation system called the Resistance Chair.  While clearly low-tech in form and function, thousands of Resistance Chair users plug into instructional DVDs that allow people stay at home and keep fit. We’re studying our customer’s useage habits and deciding what the next generation of this product will be. It will likely contain more digital intelligence, and link to online fitness and training aids.

Established sporting goods and big box retailers are re-thinking their product lineups, to serve their loyal, aging shoppers. Will be interesting to see how category buyers cross over from the electronics aisle to the fitness corner, when promoting and displaying exergaming and other smart exercise systems.

Read more.

SBA Pilots Trade and Export Promotion Program

The US Small Business Administration announces its State Trade and Export Promotion (STEP) pilot grant initiative, a multi-year, $90 million program to assist qualifying small business expand through exports.

Here’s a chance for US businesses who see potential growth overseas, but may lack short-term operating funds to reach the next level of their company’s growth strategy.

Companies can work through their local offices for SBA, Department of Commerce, or other administrative contacts. (In California, the grant is administered via the statewide network of Centers for International Trade, hosted by area community colleges)

Check the program out at at SBA’s website here.

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