Consider the term “hyper-local”. In the context of this post, it describes products and services that you buy and sell from providers within close physical proximity to where you sleep and work (not to say you’re dozing at your desk…) What product and service trait makes it the magnetic, most favored choice?
Density. Product owners choose a few key locations wherein their target customer abounds, and blanket it, making the product’s around the corner, steady-eddy availability a blockade against competitive products. Like a magnet drawing customers, every time.
Read more at Fast Company. This great quote from the article, about one of my favorite disruptive trends, Zipcar, sums it up: “…what catalyzes [customer’s] decision to go with Zipcar is often the discovery that a car is available five minutes from home rather than 10. That trigger unlocks the magnetic properties of Zipcar.”