Export Your “Made In USA” Brand

Hanson Marketing is a member of the San Diego & Imperial District Export Council, and today we gathered at the World Trade Center San Diego to meet Mr. Suresh Kumar, Director General of the US & Foreign Commercial Service. His talk brought us up to date on the National Export Initiative and ways in which the federal government is enabling growth, through such programs as committing 3% of US GDP to R & D tax incentives.

His background in consumer marketing shone through, as Mr. Kumar likened the US’ 1400+ commercial service officers to the “Distribution” pillar that must be solidly in place before US exporters begin meaningful promotions.  These officers are truly commercial diplomats, but they think and act like startup entrepreneurs and hold to the 4Ps of marketing and sales management.

Mr. Kumar presented Export Achievement Awards to area companies and to World Trade Center San Diego. The region’s expertise in water technology and maritime systems infrastructure is evident. (Hanson Marketing is proud that client Hawaii Kai Corporation won the same award, due in part to the global channel strategy we formed for the company)

Made In the USA is still the world’s #1 brand cachet, according to Mr. Kumar; and a Designed In California tag signals world-leading innovation.

Learn more: National Export Initiative, US & Foreign Commercial Service. Bellamare, The Maritime Alliance and The Security Network.

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Gaming for Fitness: Products Span Retailer Aisles

The latest issue of Vision, the Consumer Electronics Assocation’s excellent trade publication features Gaming for Health.  The video gaming industry is feeding new technology and ergonomic interfaces to keep people of all ages fit, alert, and helping them to recover and rehabilitate.

“Exergaming” extends into all age groups and global selling regions. Foundations and university research sites also advance the use of exergames to help better understand health risks and behaviors.

At VQ ActionCare, we’re expanding our retail channel partnerships for sales of a low-impact, seated exercise and rehabilitation system called the Resistance Chair.  While clearly low-tech in form and function, thousands of Resistance Chair users plug into instructional DVDs that allow people stay at home and keep fit. We’re studying our customer’s useage habits and deciding what the next generation of this product will be. It will likely contain more digital intelligence, and link to online fitness and training aids.

Established sporting goods and big box retailers are re-thinking their product lineups, to serve their loyal, aging shoppers. Will be interesting to see how category buyers cross over from the electronics aisle to the fitness corner, when promoting and displaying exergaming and other smart exercise systems.

Read more.

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