Nielsen Tracks Mobile Living: Still the Authority

Is That A Neilsen Box In Your Pocket? | Fast Company.

Nielsen Company is tracking mobile computing habits, through an opt-in app that acts like an onboard meter, tracking usage and preferences of on-phone apps.  The Nielsen Mobile Analytics opt-in app also gauges camera use and even power consumption levels.

This service, paired with their recently announced Online Campaign Rating system in conjunction with Facebook, has Nielsen remaining relevant and ahead of the curve.


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