Gaming for Fitness: Products Span Retailer Aisles

The latest issue of Vision, the Consumer Electronics Assocation’s excellent trade publication features Gaming for Health.  The video gaming industry is feeding new technology and ergonomic interfaces to keep people of all ages fit, alert, and helping them to recover and rehabilitate.

“Exergaming” extends into all age groups and global selling regions. Foundations and university research sites also advance the use of exergames to help better understand health risks and behaviors.

At VQ ActionCare, we’re expanding our retail channel partnerships for sales of a low-impact, seated exercise and rehabilitation system called the Resistance Chair.  While clearly low-tech in form and function, thousands of Resistance Chair users plug into instructional DVDs that allow people stay at home and keep fit. We’re studying our customer’s useage habits and deciding what the next generation of this product will be. It will likely contain more digital intelligence, and link to online fitness and training aids.

Established sporting goods and big box retailers are re-thinking their product lineups, to serve their loyal, aging shoppers. Will be interesting to see how category buyers cross over from the electronics aisle to the fitness corner, when promoting and displaying exergaming and other smart exercise systems.

Read more.

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