“Social Media Means Business”

As an authority on automating successful selling, salesforce.com can’t be beat. They’re also at the center of the brainstorm on how well social media really contributes to successful sales and customer service. salesforce.com vp Peter Coffee spoke at last week’s Ingram Micro Summit. A couple of thought-provoking ideas from Coffee that bode well for every business, from sole proprietor to Fortune 100:

Selling Tools Unite to Form One Social Body

  1. “Social Media Means Business”, cited Dell’s 22,000+ social media interactions daily
  2. “Moving Toward Zero, One and Infinity”, customers marching toward:

    • Zero on-premise infrastructure with zero acquisition cost, zero adoption cost and zero support cost
    • One coherent environment rather than software stack
    • Infinite scalability.

salesforce.com’s position is especially valuable, given their commitment to partnerships with ISVs, who develop social media-centric tools; and to MSPs, whose toolkits help realize the 2 ideas above.

btw, I’m working in an office where Facebook access is blocked (really not a bad idea).  As a consumer products manufacturer, we actively use social media, so we have to step out back and fire up our smartphones to see how they’re performing … joining the fraternity of smokers. WiFi and ashtray, one convenient location!

(Thanks to Joe Panettieri at TalkinCloud, whose blog post covered Peter’s talk. Image courtesy salesforce.com)

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