Biomimicry: Nature as Innovation Lab

Here’s another inspiring post by TED, about silk as “the ancient material of the future”. Presenter has an engaging style and gives a concise, delightful review of very viable applications of silk and science, technology and everyday life. View here.

The greater field of biomicry is like a gold mine for brand marketers; a keen story to tell that compels and inspires customers. A super-powered set of “can’t lose” brand attributes that trump competitors’… everyone loves animals!

The venerable San Diego Zoo is home to a leading group of thought leaders in this field. Visit their resource site here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: