Biomimicry: Nature as Innovation Lab

Here’s another inspiring post by TED, about silk as “the ancient material of the future”. Presenter has an engaging style and gives a concise, delightful review of very viable applications of silk and science, technology and everyday life. View here.

The greater field of biomicry is like a gold mine for brand marketers; a keen story to tell that compels and inspires customers. A super-powered set of “can’t lose” brand attributes that trump competitors’… everyone loves animals!

The venerable San Diego Zoo is home to a leading group of thought leaders in this field. Visit their resource site here.

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