SaaS Market Expansion Strategies: Part4

Hanson Marketing is leading a market expansion project for a SaaS solutions developer. (View Part1 here and Part2 here and Part3 here) We’re seeking international markets across many verticals wherein SaaS is in rapid growth mode, and are focusing our efforts on the Managed Services Provider partner model. But first, it’s roll up the sleeves and create marketing messages that will resonate well with new target customers, and populate a SEO-savvy, re-designed website.   Success stories and industry-specific solution descriptions will form the meat of the new website.

We’re also gauging the viability and influence of our target industry trade associations and analyst groups: namely, those which are in orbit around the world of Managed Services Providers (MSPs)

Finally, the client is bringing aboard an account manager, to cultivate new business from existing revenue from trusted, current partners.  That’s the low-hanging fruit I discussed in


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