Software Development in China

I read a news release from a software developer today, announcing its relocation of global HQ from Australia to Shanghai. If it’s true that China is not typically viewed as a design innovation center, then what would motivate a company to move its core business functions there?

Try this right now: run a Google query on Software Development in China. See what the top three sponsor link results are.  Mine were:  “Outsourcing China”, “Call Toll Free for Custom Quote”, and “$10 an Hour Easy Outsourcing”.

How does a globally recognized, publicly traded software develop convey its value proposition when it decides to relocate to China?  Seems the company has its eyes on a distant prize, and will probably realize very efficient operating savings… enough to forsake its reputation as one of Australia’s premier technology companies. But what about inferred or implicit product traits: will a Made in China tag be a burden or a compelling brand attribute in the future software world?

Tell me what you think.

SaaS Market Expansion Strategies: Part4

Hanson Marketing is leading a market expansion project for a SaaS solutions developer. (View Part1 here and Part2 here and Part3 here) We’re seeking international markets across many verticals wherein SaaS is in rapid growth mode, and are focusing our efforts on the Managed Services Provider partner model. But first, it’s roll up the sleeves and create marketing messages that will resonate well with new target customers, and populate a SEO-savvy, re-designed website.   Success stories and industry-specific solution descriptions will form the meat of the new website.

We’re also gauging the viability and influence of our target industry trade associations and analyst groups: namely, those which are in orbit around the world of Managed Services Providers (MSPs)

Finally, the client is bringing aboard an account manager, to cultivate new business from existing revenue from trusted, current partners.  That’s the low-hanging fruit I discussed in


GPS Fleet Tracking for the Small Guys, Too

News from of a new business model for fleet tracking via GPS, tailored for small to mid-sized companies. It’s Cloud-based, enterprise-caliber software solutions based upon GPS tracking, made affordable and scaled down.

Based in Stockholm, GPS Gate Server also deploys tracking clients for Windows, iPhone, Android, Blackberry and Symbian devices.  Yup, there’s an App for that…

Great solution for community-based businesses who might think GPS tracking is beyond their means, as well as public agencies, non-profits, and such service providers as online grocers, auto towing, or medical supply home delivery… all of which are often locally-owned and operated businesses.

Read more here.

US Government Adopting Cloud Computing

The US government is moving agency systems to cloud computing, a shared pool of computing resources such as servers and data storage. Agencies have identified 75 computer systems that can be moved to the cloud, and are hiring companies to do the work.

Meanwhile, the U.S. government this year may shut down 100 of the 800 data centers it wants to close by 2015.

Privatized-based consolidation of government computing resources is a boon to such companies as Managed Services Providers and Systems Integrators, while reducing the public sector employment ranks and cost overhead.  Is your game plan to ready to capture the new opportunities?  Audit your online marketing resources today: does your expertise in SaaS, Cloud-based solutions ring clear with your viewers?  Are you staking claim to your expertise and proven success, and happy customers in the public and enterprise sectors?

Internet Resources for Global Business

Today, I spoke to eight creative, energetic businesspeople about how to set their course for successful international expansion, and shared how Hanson Marketing puts Internet resources to good use to grow businesses globally. Hosted by Mr. Gustavo Guerrero, Director of The Small Business Development Center and the Center for International Trade Development, these and other events are a great way for area businesses to learn what it takes to Go Global.

I’ve learned that when you gather eight businesspeople in a room, you get 80 great new ideas. Resources and connections are swapped, and all go away smarter and more motivated. Check out this inspiring, random assortment of eight surefire business models, whose customers are, at this moment, waiting on foreign shores:

  • after-market batteries for Apple products – from factories in China to consumers in Mexico
  • books and videos by a published author and noted speaker, destined for Latin America
  • casual apparel inspired by Hispanic culture, for fast-growing populations of all ages in US and Latin America
  • skin care products bound for Asia, targeting style-conscious women in Taiwan
  • broadband, wireless and telco goods and services for growing South American system integrator and b-2-b markets
  • eco-friendly interior design and compatible products; the beginnings of a global decor bazaar
  • modular, solar power generator stations – from Utah to Baja
  • threat assessment, investigation, and security services – targeting HR, IT, travel professionals

You can learn more about today’s presentation and register for upcoming events at the SBDC & ITC at their website.  It was my pleasure!

SaaS Market Expansion Strategies: Part2

Hanson Marketing’s latest project – finding new markets for a provider of SaaS-based data management solutions – has entered phase two, wherein we have selected Managed Service Providers (MSPs) as the optimal new customer profile. In the global MSP sector, we view highest revenue growth potential, and most opportunity to extend the company’s credentials as subject matter expert on the crucial issue of data governance in the Cloud.

MSPs are target customers themselves, as are their clients; and many have developed industry-specific expertise (i.e., healthcare, financial, research) They’ll be interested to know about our client’s proven success in these and other sectors.

Up next?

  • Product Positioning – relate the existing product line’s robust performance in the Cloud, through data sheets and white papers that are driven by customer testimonials
  • Public relations – extending the reach of the client’s deep industry experience and early entry into Cloud-based data management solutions. Speaking engagements, guest editorials, sponsorship at MSP industry gatherings
  • Web Assets – Formation of a new web presence, via a new site that will co-exist alongside the company’s existing, product-centric website. Here, we introduce three elements vital to any successful website: focused URLs and page descriptors, customer-driven success stories by sector, and SEO-friendly words that win the attention of decision makers in the global MSP sector
  • International expansion – defining a short list of 3-4 new international territories, in which there are well-established MSPs and relatively few obstacles to entry by a foreign provider. As a US-based software developer, our client has a strong advantage in any international market they choose to enter.
  • Stay tuned as we delve into these and other market-building elements, in our quest to successfully re-position our client in as an expert solutions provider for MSPs, worldwide. (View Part1 here)

    India Infrastructure: Weak Link Slows Expansion

    According to reports in, “Indian ports won’t be able to handle the world’s biggest cargo ships when they start sailing because facilities in this country aren’t capable of handling the vessels or the volume of containers they carry”.

    Despite India’s world-leading population, none of its 20 ports appear on the list of the world’s largest. “Interior infrastructure such as connecting roads, railway lines and storage space at ports and at warehouses are also inadequate”.

    Though the country’s population growth signals world-leading consumer demand, manufacturers and service providers should take note that India’s economic expansion will come at a much higher cost, and take longer. Of course, conditions apply to India’s export strategies, too.

    Super ports such as Singapore, Dubai and even Colombo in Sri Lanka will stand to gain even more business, as trans-shipment points for India-bound goods and commodities.

    Read more here.

    SaaS Market Expansion Strategies: Part1

    Hanson Marketing is engaged by a provider of Cloud Computing, SaaS-based software solutions. The company has gained an outstanding client list and its owners have serious industry pedigrees. Facing a leveling off of sales revenue, they approached Hanson Marketing to guide them toward emerging, high-growth market sectors; and to position the company’s leaders as industry experts in such vital topics as Data Privacy and Data Governance. And that’s just Phase One!

    After assessing the company’s message — its media outreach, product positioning, social image and selling cycle — Hanson Marketing evaluated a short list of industry sectors, international expansion markets, and then recommended target list.

    Once we’ve honed the company’s image — building expert-level credentials for its leadership in the vital areas of data privacy and data governance, refreshing its spoken, written and Web messaging — we will hit the airwaves and the road to meet influencers in each of the new market sectors. To come? New revenue in new market sectors… meeting our goal. Stay tuned for more as our project develops.

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