Happy New Year from Hanson Marketing!
Entrepreneur magazine carried an excellent “look ahead” article in December that identified 10 disruptive business trends coming in 2011. It’s a fun article to help kick-start your 2011 business planning. Take note:
Boomers’ influence is growing along with their population … 76 million and counting. Where and how they shop, work and live signals new revenue streams for everyone from architects to retail developers.
Home fitness is counted among the disruptive, too, with sales growth coming via, among other outlets, direct response TV (DRTV). “As people continue to spend cautiously, working out at home becomes more popular, too. The quality and variety of options has improved greatly in recent years, he says. “As Seen on TV” products are leading this explosion–home fitness was the top-selling infomercial category in 2010…”