Seling to Asian Middle Class? Your Numbers are UP!

Trade stats from the Ports of Los Angeles and Long Beach show this gateway to Asia is handling 20% more outbound cargo than last year. This is good news if you’re a) making and selling the products that are in demand by growing middle classes in Asia; and b) if you make your money by transporting, packing and certifying said goods. Local economies that service and support global ports shares the wealth of a market uptick, handling the products that flow through those ports. More tonnage equals more revenue.

Eastbound products signal recovery in export sector

As of September — the most recent month for which statistics are available — the state ports exported more than $12.3 billion to foreign markets, an increase of 19% over the year before, through its harbors and airports. (See LA Times report) We’re all climbing out of the trade hole together – manufacturers, resellers, logistics teams.

Yes, imports into said ports are still down, but remember what a sales pro you are: take the export growth uptick and run with it to counter sales decreases. If you are in charge of building global sales channels to reach consumers in these markets, make sure you’ve got an eye on your partners there. Unlike the EU and North America, these markets have less ground to regain after the 2008 recession, and consumers are moving fast to increase their living standards by buying coveted US goods.

Before you ship your containers Eastbound, get on a plane and visit your targeted countries. Recruit and train channel partners in person… back up the high quality claims about your products with high quality partnership management. Remember that global tech giants like Cisco claim more than 75% of their annual revenue through channel partners. If it works for them, it can work for your company.

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